ABOUT SALLY VICTORIA

Founder & Creative Director, Sally Victoria Couture.

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After years of sewing, everything changed the day a dear friend asked me to create her wedding gown. The moment I touched the lace and began hand-beading each detail, I fell in love — not just with bridal couture, but with the intimate beauty of crafting something so deeply meaningful.

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At the time, I was a newly single mum to my one-year-old daughter, Charlotte — navigating a new chapter with faith in my heart and creativity in my hands. What began as a quiet act of love became a calling.

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I had studied fashion design years earlier, where I learned the fundamentals of tailoring, silhouette, and garment construction. But it was through that gown — stitched in a season of resilience — that I discovered the soul of my work.

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Sally Victoria Couture was born from those early stitches: from purpose, passion, and a desire to help women feel seen, celebrated, and worthy of something extraordinary.

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Today, I design from my studio in Perth and work with clients across Australia. Each gown I create is crafted with intention, infused with detail, and designed to honor both body and spirit. Whether it’s a bespoke bridal creation or a piece from my demi-couture range, my goal is always the same — to make women feel radiant, confident, and truly themselves.